MULTIFAMILY MID-RISE | SALT LAKE CITY, UT
To us, experiential marketing should find inspiration the reaction of our senses. We immersed ourselves in Ayn Rand, art deco architecture, and the underground speakeasy scene. Delving into old metalworking photos and historical catalogues to draw on the tactile quality relevant to this property. It was important that every touch-point, from elements of fire and metal, custom designed copper coins, and secret messaging hidden in marketing collateral, felt like stepping a little further inside an entirely new world.
Hardware Apartments present a unique opportunity to blend history and modernity. Stylistic elements of wood and steel set a posh yet industrial tone that aligns with the property’s historic Hardware building and ties seamlessly into community branding. This is where it all the tangible details come together to tell the whole story.
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