MULTIFAMILY MID-RISE | SEATTLE, WA
Inspired by the function and movement of an axle, this website explores visual hierarchy in UX with a custom sticky frame and natural transitions guided by color, pattern and the property logo. One click auto-scrolling and intuitive user-controlled animations on interior pages make for easy content navigation, all coming together for a simple and memorable brand experience.
Located in Interbay, an industrial neighborhood on the cusp of cultural and residential transformation, Axle embraces the rise of new energy while remaining centered between the neighborhoods and people that make Seattle feel like a hidden gem. Geometric lines and patterns nod to the location’s history, while smooth transitions and unique functionality offer a serene interactive experience that mimic the voice of the brand.
Responsive website design & development