MULTIFAMILY MID-RISE | AUSTIN, TX
Sometimes there is no better way to speak to the target market than by letting the target market speak for itself. In this campaign we invited local photographers to send in images they felt effectively captured the quality, texture and tone of this particular community. They were competing for money and recognition but also provided an authentic, artistic and beautiful story that ultimately became the brand identity.
Authentic East Austin
Eleven draws residents interested in a central urban location with easy access to a hip local scene plus the appeal of lush green lakefront parks and outdoor recreation. They want authentic. Hand-drawn floor plans and an intense attention to detail added an element of tangible realness to the story and effectively completed the picture.
Branding | Marketing